Smart Building Technology | How Smart Greenhouses are Causing Cannabusiness to Grow – Guests: Luis Alvarez and Richard Newberry

Episode 12:

Smart Greenhouses and Cannabusiness

The California Cannabis industry is one of the most heavily regulated industries in the world. While that presents a huge problem for growers, it has become a HUGE opportunity for my two guests, Luis Alvarez and Richard Newberry.

If you’ve wondered how to get in on the growth of the cannabusiness market, then head on over to, where you learn about Smart Greenhouses and how you can take advantage of this rapidly growing opportunity.

What You Will Learn:

  • What is a smart greenhouse
  • The opportunity for Smart Greenhouses in the global market
  • Why IoT managed service providers are uniquely qualified to take advantage of this opportunity.
  • Luis and Richard’s project with Matsui
  • How the KMC Commander works

Creating Life With IoT

Luis Alvarez is the owner of Alvarez Technology Group and Richard Newberry is the CEO of KMC Controls; two companies with a profound presence in the world of smart building technology. Smart buildings are the low-hanging fruit of IoT and recently, they have become increasingly popular in the cannabis industry. It has created a monumental opportunity for IoTMSPs as more and more facilities are being upgraded to keep business flowing. Old greenhouses are being retrofitted with smart lighting, automated water systems, and other technology while dispensary owners are installing IoT security systems to meet state regulations. There is a lot of movement in this particular niche, and it is a perfect time to get into the business of IoT.

Data Consolidation and Smart Greenhouses

Cannabusiness and agribusiness are not the only industries looking to overhaul their operations with new smart building technology. Recently, Luis and Richard did a project for Matsui, a flower business that provides most of the orchids in the United States. Matsui has sixty-five greenhouses to grow their product, but they do not have sufficient staffing or data management capabilities to effectively monitor everything that is happening. Luis and Richard helped them design a dashboard that consolidates all of their data and makes it accessible across all of their devices. Then, they figured out how to retrofit all of their greenhouses with intelligent technology.

IoT Quality Control

This is a perfect time to bring in smart building technology because it can save manpower and cut energy costs by nearly 40%. That is huge for cannabusiness because regulations are unforgiving and lighting for a small, personal grow-op can be upwards of $5,000 per month. When production costs are so high, everything must be done to ensure the product goes to market. The KMC Commander enables growers to install sensors and monitor everything from temperature and humidity to CO2. If you are interested in learning more about this technology and the opportunities associated with it, listen to the IoT Playbook episode, How Smart Greenhouses are Causing Cannabusiness to Grow – Guests: Luis Alvarez and Richard Newberry.

About Luis Alvarez

In less than a decade, Luis Alvarez has grown the Alvarez Technology Group, Inc. (ATG) from a small two-person consultancy to the premier information technology (IT) solutions provider on the California Central Coast, delivering IT services to more than 200 companies throughout the state. A visionary who never shies away from exploring exciting new technologies that might give his clients a competitive advantage, Luis specializes in working with executives and managers of small- and mid-sized businesses, sharing his expertise by advising them on trends, analyzing their systems for improved performance and planning how IT can help achieve their business goals.

About Richard Newberry

Richard is leading KMC Controls as the CEO to optimize growth and profitability. They have a new vision and mission with clear objectives and strategies. Their mission is to have Innovative and Intuitive solutions from Responsive and Supportive people. They are the industry leader in adopting IoT technologies for Intelligent Buildings.

How to contact Luis Alvarez and Richard Newberry:

Luis Alvarez

Richard Newberry

More IoT Playbook Resources:

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